Parda FCU adds embedded investing through Unifimoney

Parda Federal Credit Union has added Unifimoney to its digital banking experience, giving more than 15,000 members access to stocks, ETFs and cryptocurrency inside the credit union’s online and mobile channels. The move brings investing into a familiar platform and lowers the barrier to entry with options starting at $5.

Why it matters: - Parda Federal Credit Union members can now invest through the same online banking and mobile app they already use. - The integration brings stocks, ETFs and cryptocurrency into a credit union channel, expanding access to wealth-building tools for everyday members. - Parda says the move fits its long-running focus on serving members before profit.

What happened: - Unifimoney announced that Parda Federal Credit Union added the Unifimoney investment platform to its digital banking products. - Parda is a not-for-profit credit union headquartered in Auburn Hills, Michigan. - Parda serves more than 15,000 members across four states and has operated since 1937. - Members can use the offering through Parda’s online banking and mobile app.

The details: - The platform gives Parda members access to a full suite of investment opportunities, including stocks, ETFs and cryptocurrency. - Parda members can choose both robo-advisory and self-directed investing. - Melissa Harrald, Parda’s chief innovation officer, said members can start investing inside the Parda mobile app with as little as $5. - Parda was founded in 1937 to serve employees of the Parke-Davis pharmaceutical company. - The credit union now supports members from more than 300 Select Employee Groups. - Parda reports more than $245 million in assets. - Unifimoney’s platform also supports precious metals, including gold, silver and platinum, through its broader product set. - Banks and credit unions can plug into Unifimoney through existing digital banking platforms, including Q2, Alkami and Jack Henry. - Unifimoney’s investment advisory services are provided by Unifimoney RIA, an SEC-registered investment adviser. - The release says brokerage and clearing services are handled by Apex Clearing Corporation. - Banking services are provided by First Fidelity Bank, and cryptocurrency services are offered through Gemini Trust Company. - The disclosure notes that investment advisory services are not FDIC or NCUA insured and may lose value. - The disclosure also says digital assets are not FDIC or SIPC insured. - The release directs readers to Unifimoney’s legal disclosures for more information.

Between the lines: - The partnership reflects a broader push by financial institutions to keep investing inside their own apps instead of sending members to separate platforms. - Embedded investing can help credit unions deepen engagement and loyalty by keeping more financial activity under one roof. - Parda’s pitch is that access to investing should feel as familiar as checking a balance or transferring money.

What’s next: - Parda members can begin using the investing tools through the credit union’s digital banking channels. - Unifimoney is positioning the integration as a template for other banks and credit unions that want to add investing without building a platform from scratch. - The companies did not disclose a rollout timeline beyond the announcement.

The bottom line: - Parda is moving to make investing a built-in part of everyday banking, not a separate destination.